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We all Scream for Dairy Lovers Ice Cream

Ice Cream truckAll summer long, Dairy Lovers Ice Cream Parlor delivered delicious treats to hundreds of hungry customers at festivals, fairs and the occasional wedding across Middlesex County and Southwestern Ontario.

This was the third summer Jetty van Veen has operated her mobile ice cream business, based in a bright red, 25-foot trailer. Operating from May to October, it is parked at the Shell service station in downtown Lucan, serving ice cream and sundaes Tuesday to Sunday every week.

But on several weekends every summer, van Veen packs up and hits the road, setting up shop at a fair or festival. This year she was in Mitchell, Parkhill, Woodstock, Strathroy and Ilderton, among other places.

“It’s great to be at fairs and festivals all summer long,” van Veen says. “And about once a year, we are asked to serve ice cream at a wedding. For an outdoor wedding, people love it when they can get some of our ice cream. It’s a real hit.”

Van Veen moved to Lucan from the Netherlands five years ago. Her husband’s family operates Bloemen Dairy Farm, also in Lucan. The farm does not produce the ice cream she sells, but her family’s multi-generational dairy knowledge did influence the kind of ice cream she chose for Dairy Lovers.

“We wanted a very rich ice cream, something creamy and delicious,” she says. “You can’t always find that. People tell us all the time how much they love our ice cream.”

She buys it from Lactancia. It’s made from 100 per cent Canadian milk. Although she sells some hard ice cream, her specialty is soft serve. Many people opt for sundaes, enhanced with chocolate and other treats van Veen makes herself.

“People really enjoy the sundaes. We’ve been in Lucan for the last three summers, and we’ve gotten to know a lot of regular customers. It’s a wonderful community.”

After a few hiccups in the early going, she has the operation down to a science now. The trailer is equipped with a water tank, so all she needs is a hydro plug-in to deliver ice cream and sundaes anywhere she’s asked to go.

She can be found at DairyLovers.ca and also on Facebook. She’s already booking weekends at fairs and festivals for next year and can be reached at 519-808-9752.

“It has exceeded my hopes that’s for sure,” she says. “We have lots of regulars in Lucan, and when we go back to fairs people tell us how happy they are to see us again. It’s wonderful.”

Middlesex County launches new Invest in Middlesex County video series

Cowboy riding a horseMiddlesex County is proud to announce their latest round of “Invest in Middlesex” promotional videos.  The series of eight videos profile people and businesses that make up the Middlesex economy and highlights the County’s new brand, “Invest in Middlesex County…we appreciate your business”.

The videos officially launched at County Council today, offer an inspiring look into local businesses, and the reasons why they call Middlesex County home. Cara Finn, Director of Economic Development says “We wanted to combine a fresh approach to videography and candid conversations with the businesses that contribute directly to the economic health of Middlesex County.

Another goal of the new series is to emphasize the diversity of businesses in the area. In addition to representing each of the municipalities in the County, the businesses featured in this year’s series also represent all four of the key sectors of the Middlesex County economy...Agri-business, Manufacturing, Tourism, and Small Business.

To view the new videos, please visit: 

TRS Components Ltd.                

Texas Longhorn Ranch                

Stewart Overhead Door               

Sabbes Tree Farm & Nursery      

Earthen Elegance Floral             

The Clock Tower Inn/Strathroy Pub & Ale House          

Beechwood Agri-Services            

Arrowwood Farm/The Harvest Table 

Tell Us How Your Tourism Season Went And You Could Win

Southwestern MIddlesex logoOntario's Southwest and its Destination Marketing Organization (DMO) partners are seeking insight
into the 2015 summer tourism season.  The online survey only takes a couple minutes to complete, and your feedback will be confidential and non-identifiable.

The information collected will be used to better understand the current tourism environment and help drive future planning. 

We appreciate your time and contribution!

Survey participants will be entered into a draw to win a grand prize valued at $500; your choice of one-on-one social media coaching, from Geoff Evans, or professional photography services.  Secondary prizes include a variety of local gift baskets.

Click here to take the survey now!  Grand prize draw will take place on Thursday October 15th.

New Hirewesternu Campaign 

Western University logoWhat makes Western University talent extraordinary?

How can Western graduates help small, medium and large-sized enterprises thrive? And how can Western help businesses recruit talent for their organization?

These questions and more are being answered as Western’s Student Success Centre has launched the new hirewesternu campaign, which offers targeted programming and insight into why Western graduates are ideal candidates for employment in the ever-changing global marketplace.

“hirewesternu is designed to connect more employers with extraordinary talent from Western,” says Jeff Watson, Western’s Employer Relations Team Manager. “It simplifies the employer’s experience recruiting from Western, providing a centralized pathway and delivering service. hirewesternu will increase the number of employers recruiting from Western and increase the number of co-op, internship and practicum opportunities available to students.”

Watson and his teammates at the Student Success Centre have connected with hundreds of employers over the years and have learned that the qualities most often attributed to Western graduates are: High Achieving, Community Engaged, Research Oriented, Entrepreneurial, Global Ready and Leaders of Tomorrow.

For more information on hirewesternu, please email hirewesternu@uwo.ca 

Western’s Student Success Centre (http://success.uwo.ca/) facilitates the development of career, educational, and life competencies for students and alumni through programs and services that guide successful transitions, foster local and global citizenship, promote leadership opportunities, encourage personal growth, deliver career resources, and ignite active engagement.


Western delivers an academic experience second to none. Since 1878, The Western Experience has combined academic excellence with life-long opportunities for intellectual, social and cultural growth in order to better serve our communities. Our research excellence expands knowledge and drives discovery with real-world application. Western attracts individuals with a broad worldview, seeking to study, influence and lead in the international community.

Fanshawe College - Partnering for success

Fanshawe College logoFanshawe is always looking for ways to partner with small and medium-sized businesses, not-for-profits and public organizations, and appreciate this opportunity to connect with employers in Middlesex County. Our people have the know-how and skills to deliver quick and efficient service that meets your business needs. Whether you’re looking for some strategic advice, to arrange on-site staff training, or research and test your next big idea, we provide a one-stop shop approach to help you tap into the ranges of services we offer.   See more at: http://www.fanshawec.ca/hub/employers

Engage Western

Engage WesternEngage Western 2015: Communities in Conversation invites members from London & Middlesex communities and students, staff, faculty and alumni from Western to dialogue about the student experience in London & Middlesex and the role that the university plays in promoting the social, economic and cultural well-being of our surrounding communities.


An Exclusive Advertising opportunity for Middlesex Based Businesses

With a great quality of life, competitive costs and a skilled workforce, Middlesex County has been chosen to be the subject of an article being written and published by Focus Media Group Publishing Inc. highlighting what a great location we offer to do business.

The article will be appearing in their business publication titled Business in Focus, distributed to over 363,100 subscribers. The content of the article will be developed through an interview and consultation with our Economic Development Department, and will feature the diversity and benefits our County has to offer. As a key business and contributor to our growth, you are being extended the opportunity to participate by placing an advertisement within our article. Spaces are limited, and only available to a select few.

Focus Media Group Publishing Inc. will be actively promoting this story by running a press release. The content of the article will be indexed by online news streams, including Google and Yahoo news, driving even more attention to our story and advertising partners. Furthermore, a corporate brochure will be designed from this content for the County’s extended marketing purposes and promotional use.

We trust you will find the opportunity to be included in this article unique and beneficial. For more information on how to be involved, please contact Pamela Taylor at pamela.taylor@fmgpublising.com or call her directly at 1-902-583-2433.