Interested in promoting your tourism business in the County through roadway signage? The Middlesex County “Grassroutes” tourism business sign program provides directional signs for eligible tourist attractions located along Middlesex County roadways. The journey is the destination on the Middlesex Grassroutes Trail. The Grassroutes meander through Middlesex County, giving visitors a taste of the local food, culture, heritage and natural sites along the way. Visitors are invited to follow the Grassroutes Trail in its entirety or hop on along the route. Either way, everyone will find signs to point them to some of the best tourism hot spots that Middlesex County has to offer.
Businesses serving tourists including cultural, historical, recreational, and commercial operations are eligible. Two sign types are offered under this signage program including a 240x60cm sign ($500 for 24 months) and 90x90cm sign ($300 for 24 months).